ITB Berlin 2027 is the world’s largest international B2B trade show and congress for the travel industry. The acronym ITB stands for *Internationale Tourismus-Börse* (International Tourism Exchange). It serves as the premier global event where key industry players—including tour operators, hotels, airlines, travel startups, national tourism ministries, and MICE agencies—come together to sign contracts, showcase new destinations, and shape the future trends of the industry for years to come.
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